What is an intuitive design (ID)?
In a broad sense intuitive design refers to the creation of websites and applications that are simple to use. This is accomplished through a process of user research that results in the identification of the stereotypes that users have and expectations. Designers then need to take these into consideration to develop an interface that will fit the needs of the users. This is accomplished by establishing an easy route for users to use.
To accomplish this, it is essential that the UI be designed in a manner that all data and tasks can be easily accessed without having to navigate a maze of menus. This is accomplished by putting important elements on the screen that are connected to one another and by providing feedback every time the user performs an action. This allows them to avoid mistakes and give users a better understanding how the application works.
User experience (UX) is, therefore, is a crucial aspect of a user-friendly design. Customers will leave any product that does not match their imagined user interface. This can also result in a negative perception about your brand.
The best method to increase the usability of your product is to conduct user research and conducting in-app surveys. This will let you gather both qualitative and quantitative information that will allow you to improve your product’s usability and easy to use. In the end, this leads to better customer satisfaction and higher conversion rates.